NBA news!!

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NBA🏀:  Looking At Certain Asian Countries To Become Big Markets

The NBA has expanded its international presence during the last few decades — the teams had a record number of international players competing in the 2018 NBA playoffs and the league has won millions of new fans across the globe.

From a business perspective, the league has already had success in Asia: China is the NBA's largest market outside the United States. But, NBA Deputy Commissioner and COO Mark Tatum has stated that his organization is looking elsewhere in the continent for even more growth.

"Three hundred million people played the game of basketball in China. We are the No. 1 sport there. We have a big partnership with Tencent, which distributes our games through League Pass, and they distribute some 600 games or so every year," he said.

However, the NBA is now looking to focus its efforts on Southeast Asia and the broader Asia-Pacific region.

Pointing to the Philippines, Indonesia, Thailand, Japan and Australia as the next big markets for the NBA, Tatum said "basketball in Southeast Asia has never been greater and it is growing rapidly."


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